Into The Mirror x redbull
CATEGORY
Video Production / Cultural Event Coverage
CONTEXT
Video production for Into The Mirror covering a Red Bull event hosted at professional skateboarder Yndiara Asp’s home in Florianópolis, Brazil. The project was part of the launch of a limited-edition purple Red Bull beverage, with the product’s visual identity reflected throughout the event.
The gathering brought together women and girls, along with the women-led skate collective Minas Skate Crew, for an open and intimate moment of exchange, focusing on women’s skateboarding, personal experiences and representation within the scene. The day included a video screening, open conversations, skate sessions at a bowl and mini ramp, and later expanded into a community skate session at Trindade skatepark.
The project combined product launch, cultural exchange and skateboarding, emphasizing identity, presence and community.
ROLE
Video production and editing for digital content.
COLLABORATION
Video production developed in collaboration with Kalany Varela and photographer Luana Viegas.
WHAT WAS DELIVERED
– Short-form video for digital platforms
– Visual documentation of the product launch and skate sessions
– Story-driven video aligned with the product’s visual identity and community focus
Conclusion
This project was particularly important to me, as I was only briefly back in Brazil at the time and had the opportunity to collaborate with Pipa Souza and Clara from Into The Mirror, while also working with Red Bull on a project with clear direction and purpose. Being able to contribute to women’s skateboarding in my hometown and in my country was deeply meaningful, and reaffirmed my commitment to projects that connect brands, community and local culture in an authentic way.